#1 - Are You Interested In Being Interesting?
A cardinal rule of word of mouth marketing is to "be interesting." Let's roll up our sleeves, and try to understand what that really means.
There seems to be wide agreement that one of the core principles of word of mouth advertising is to...
... be interesting.
After all, if we want people to talk about us, we should be giving them something worth talking about, right?
Being interesting in a marketplace like the Net, where we're all constantly being pummeled with super duper stimulation from every angle, is no easy accomplishment.
Being Interesting Is Tough!
This article won't offer "12 Simple Ways You Can Be Instantly Interesting!!"
It just won't.
Here's why.
Most of the time this writer has no clue how to break through to connect with the real feelings of a highly jaded Net business audience. Most of what I write gets ignored altogether, or carelessly dismissed with a shrug.
I'm a nickel short of being amazed you've read this far.
No kidding, it's true!
Maybe in an arena built upon the scientific study of poses, simple frankness will qualify as interesting?
Who knows?
Not me.
But I know I'm not alone.
If you're also pulling your hair out trying to figure out how to inspire a challenging audience, let's explore the meaning of "being interesting" together.
But, I'm Not Interested In...
Wait, before you jump in, a friendly warning...
Honestly, I'm no longer satisfied with the cliches tossed around glibly by most marketing pros. The memorized formulas passed virally from blog to blog just aren't...
...interesting to me anymore.
When the smug pat answers start to roll, I find myself getting impatient, annoyed, irritable. "I've heard all this razzmatazz jazz before!", I start yelling quietly to myself.
Holy cow, like you, I'm a tough audience.
All of us are tough nuts to crack.
But if we want to write to each other for a living we have no choice but to get out the pliers, and start cracking.
Let's be clear.
The Net is mostly show biz, and if we don't have an interesting act, we are....
Dead.
Are You Interested In Being Interesting?
So let's roll up our sleeves, and go deeper in to this together.
What is "being interesting" exactly???
Again, all I can offer you is a sincere interest in being interesting. If you share that passion, let's walk together, to the next article.
